Reducing Acquisition Costs for a Financial Services Company
Challenge
A financial services provider sought to lower their customer acquisition costs and improve lead quality.
Solution
ProudAds implemented a data-driven, cross-channel campaign that leveraged behavioral targeting and real-time bidding. We focused on high-value user segments, tailoring the ad messaging to resonate with each audience subset.
results
25% increase in qualified leads.
30% reduction in cost-per-acquisition (CPA).
+15% improvement in conversion rates from targeted users.
